Bad cognac bottled in 1930 is still bad cognac in 2013. Unlike wine, once bottled the cognac is done maturing so keeping it longer doesn’t make it better or more valuable. Second rule: Bad cognac doesn’t get better with age. This happened to all the older Louis XIII when Remy Martin raised their price from $500 to $1,000 after the movie Cocktail made it so popular. However if the retail price of the current cognac goes up, so does the price of all prior versions. There are many bottles received as gifts, bought wholesale, auctioned, inherited, traded or pawned that are sold at about that 50% price level so plenty of supply to keep the price there. The most a collector will pay for it is $1,200. It is amusing to see people peddle a 2010 Louis XIII for $2,500 as if it’s worth that because current retail is $2,500. Once you take it home it’s worth about 50% of what you paid for it, unless you run into a person who was on his way to the store to buy that exact same bottle, in which case you might get 75%-80%. Here are some general rules - please remember, there are always exceptions to the rules!įirst rule is that cognac bought at a retailer is not an “investment”.
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